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  1. Surveys
  2. 2016
  3. December
  4. Q
  5. QuestionPro : LGBT Media
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Hello:


You are invited to participate in this survey of Lesbian, Gay, Bisexual, & Transgender (LGBT) Media. In this survey, respondents will be asked to complete a survey that asks questions about LGBT individuals and the media. It will take approximately 15 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Patrick Baird by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 

* What is your gender?
 
Transgender (Male -> Female)
 
Female
 
Male
 
Transgender (Female -> Male)
 
Other
 
 
 

* What is your sexual orientation?
 
Heterosexual
 
Bisexual
 
Homosexual
 
Transsexual
 
 

* Who are you out to?
 
Friends
 
Family
 
Coworkers
 
None of the above
 
Not applicable/No response

 
 

* What is your age?
 
 

* What is your partnership status?
 
Single
 
Dating
 
Domestic/Life Partner
 
Civil Union
 
Married
 
Divorced/Separated
 
Widowed
 
 

* What is your highest level of education?
 
No Schooling Completed
 
Less than High School
 
High School
 
Some College
 
Associate Degree (ex: AA, AS)
 
Bachelor’s Degree (BA, AB, BS)
 
Master’s Degree (ex: MA. MS, MEng, MEd, MSW, MBA)
 
Professional Degree (ex: MD, DDS, DVM, LLB, JD)
 
Doctorate Degree (ex: PhD, EdD)
 
 

* What is your race? (Please check all that apply.)
 
Asian India
 
Korean
 
White
 
Other
 
 
Samoan
 
Puerto Rican
 
Guamanian or Chamorro
 
Native Hawaiian
 
American Indian or Alaska Native
 
Japanese
 
Vietnamese
 
Mexican, Mexican American, Chicano
 
Cuban
 
Black or African American
 
Chinese
 
Filipino

 
 

* What is your current employment status?
 
Part-time student
 
Full-time student
 
Work part-time
 
Work full-time
 
Unemployed

 
 

* What industry are you employed in?
 
 

* How many hours a week of television do you watch?
 
0 – 2 hours
 
3 – 4 hours
 
5 – 7 hours
 
8 or more hours
 
 

* Where do you live?
 
 

* What is your annual household income?
 
Under $25,000
 
$25,000 – $34,999
 
$35,000 – $49,999
 
$50,000 – $64,999
 
$65,000 – $79,999
 
$80,000 – $99,999
 
$100,000 – $149,999
 
$150,000 or more
 
Prefer not to answer
 
 
For each of the choices below, please indicate the extent of your media usage.
[Never] [ Rarely] [ Occasionally] [ Frequently] [ Very Frequently]
* Theatre
* Radio
* Newspapers
* Film/Cinema (Outside the home)
* Internet
* Magazines
* Television
 
 
For each of the choices below, please indicate the extent of your television viewing.
[ Never Watch ] [ Rarely Watch ] [ Watch Occasionally ] [ Watch Frequently ] [ Watch Very Frequently ]
* Cable Networks (Including ABC, NBC, FOX, etc.)
* Cable News Networks (Including CNN, MSNBC, etc.)
* Public Television (Including National, Regional, or Local)
* Premium Cable Networks (Including HBO, Showtime, Cinemax, etc.)
* Music Television Networks (Including MTV, VH1, CMT, etc.)
* International/World Networks (Including BBC, etc.)
* LGBT Networks (Including Logo, Here!, QTV, etc.)
 
 
For each of the television networks listed below, please indicate your exposure and viewing frequency.
[ Never heard of ] [ Never Watch ] [ Rarely Watch ] [ Watch Occasionally ] [ Watch Frequently ] [ Watch Very Frequently ]
* Logo
* Here! TV
* Q Television Network
 
 
For each of the programs listed below, please indicate your exposure and viewing frequency.
[ Never heard of ] [ Never Watch ] [ Rarely Watch ] [ Watch Occasionally ] [ Watch Frequently ] [ Watch Very Frequently ]
* Graham Norton
* Will & Grace
* Wisecrack
* The Apprentice
* The Suze Orman Show
* The Ellen Degeneres Show
* America's Next Top Model
* Survivor
* In the Life
* Desperate Housewives
[ Never heard of ] [ Never Watch ] [ Rarely Watch ] [ Watch Occasionally ] [ Watch Frequently ] [ Watch Very Frequently ]
* Open Bar
* Huff
* Law & Order
* Extreme Makeover: Home Edition
* It’s All Relative
* The L Word
* 60 Minutes
* Queer Eye for the Straight Guy
* Noah’s Ark
* Project Runway
* Round Trip Ticket
* Queer as Folk
* Queer Eye for the Straight Girl
* Sex and the City
 
 
For each of the magazines and periodicals listed below, please indicate your exposure and viewing frequency of both print and online editions.
[ Never heard of ] [ Never Read ] [ Rarely Read ] [ Read Occasionally ] [ Read Frequently ] [ I’m a Subscriber ]
* Gay & Lesbian Review Worldwide
* InStyle
* Curve
* Out
* Genre
* Details
* Cargo
* Passport
* Architectural Digest
* People
[ Never heard of ] [ Never Read ] [ Rarely Read ] [ Read Occasionally ] [ Read Frequently ] [ I’m a Subscriber ]
* Girlfriends
* Local / Regional LGBT Newspapers and/or Magazines
* The New York Times
* The Wall Street Journal
* Scene
* GQ
* Time
* Real Simple
* Esquire
* US Weekly
[ Never heard of ] [ Never Read ] [ Rarely Read ] [ Read Occasionally ] [ Read Frequently ] [ I’m a Subscriber ]
* Out Traveler
* Vanity Fair
* The Advocate
* W
* Domino
* Local / Regional Mainstream Newspaper and/or Magazines
* Pride
* Vogue
* Instinct
* Newsweek
* Men's Health
 
 
For each of the statements below, please indicate the extent of your agreement or disagreement.
[ Strongly Disagree ] [ Disagree ] [ Neither Agree nor Disagree ] [ Agree ] [ Strongly Agree ]
* Given the choice between two comparable products (same features & price) from a brand that advertises to LGBT consumers, and a brand that does not advertise to LGBT consumers, I would purchase from the brand that advertises to LGBT consumers.
* I actively seek out companies who advertise directly to LGBT consumers when making purchasing decisions.
* I prefer LGBT media to mainstream media.
* I prefer companies who advertise to LGBT consumers in LGBT media.
* I prefer online news media to print news media.
* I support civil unions and/or domestic partnerships.
* I prefer to read newspapers that print same-sex announcements.
* I actively seek out companies who support the LGBT community when deciding what products and/or services to buy.
* I support extending marriage to same-sex couples.
* I would like to see more companies advertise to LGBT consumers in mainstream media.
 
 
For each of the statements below, please indicate the level of importance to you.

[ Unimportant ] [ Of little Importance ] [ Moderately Important ] [ Important ] [ Very Important ]
* Increasing LGBT characters in television programming.
* Strengthening hate crime legislation and including provisions for LGBT individuals.
* Corporate nondiscrimination policies that include gender (or perceived gender) and protection for LGBT individuals.
* Increasing the reporting of LGBT newsworthy events on primetime news programs.
* Increasing diversity programs and awareness in schools.
* Providing safe school environments across the country so that LGBT students are protected from discrimination and violence.
* Extending the protections and benefits of marriage to same-sex couples.
 
 
For each of the genres below, please indicate your interest and likelihood of viewing the following types of programming.
[ Never ] [ Probably Not ] [ Possibly ] [ Probably ] [ Definitely ]
* Reality Shows
* Celebrity-based Shows
* Comedy
* Talk Shows
* Movies
* Home Decorating / Interior Design
* Game Shows
* Political Discussion / Debate
* Animals & Wildlife
* Sitcom
[ Never ] [ Probably Not ] [ Possibly ] [ Probably ] [ Definitely ]
* International Programming
* Sports
* Drama
* Music
* Health & Wellness
* Finance
* News
* Documentary
* History
* Travel
 
 
Please indicate your interaction with the following brands over the past 12 months. (Multiple Answers Allowed)
Never heard of this brand Viewed an ad from this brand (in any media) Viewed an ad with a positive LGBT message (in any media) Do not purchase products/services from this brand Purchase products/services from this brand Frequently purchase products/services from this brand
* Subaru
* Hyundai
* IBM
* Land Rover / Range Rover
* Allstate
* Sharper Image
* Bridgestone Tires
* Procter & Gamble
* Continental Airlines
* Motorola
Never heard of this brand Viewed an ad from this brand (in any media) Viewed an ad with a positive LGBT message (in any media) Do not purchase products/services from this brand Purchase products/services from this brand Frequently purchase products/services from this brand
* Mercedes-Benz
* Ikea
* The New York Times
* General Motors (Including Pontiac & Saab)
* Bacardi
* Kraft Foods
* Anheuser-Busch
* 1-800-PetMeds
* John Hancock Financial Services
* Toyota
Never heard of this brand Viewed an ad from this brand (in any media) Viewed an ad with a positive LGBT message (in any media) Do not purchase products/services from this brand Purchase products/services from this brand Frequently purchase products/services from this brand
* Audi
* Avis
* Kenneth Cole
* Miller Brewing
* Sleepy’s
* T-Mobile
* California Closets
* Eastman Kodak
* Hewlett Packard
* Amstel Light
Never heard of this brand Viewed an ad from this brand (in any media) Viewed an ad with a positive LGBT message (in any media) Do not purchase products/services from this brand Purchase products/services from this brand Frequently purchase products/services from this brand
* American Express
* ABC Carpet & Home
* Orbitz
* Glaxo SmithKline
* Hyatt Resorts
* eBay
* Johnson & Johnson
* Volvo
* 1-800-Mattress
* Apple Computer
Never heard of this brand Viewed an ad from this brand (in any media) Viewed an ad with a positive LGBT message (in any media) Do not purchase products/services from this brand Purchase products/services from this brand Frequently purchase products/services from this brand
* Jaguar
* United Airlines
* Travelocity
* Tower Records
* JPMorgan / Chase
* Ameriprise Financial
* E*Trade
* Lions Gate Films
* Absolut
* Earthlink
* Dell Computer
 
 

[ No ] [ Maybe ] [ Yes ]
* Will LGBT television networks (like LOGO) improve attitudes toward the LGBT community?
* Will ads on LGBT television networks improve attitudes toward the LGBT community?
* Will LGBT television networks provide a broader portrayal of LGBT characters?
 
 
Please note, your privacy is respected and no information collected through this survey will be shared with any third parties. If you are interested in future research studies please provide me with your email address so I can invite you to participate.


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