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Surveys
2013
January
L
Loyalty New Benefits
Loyalty New Benefits
0%
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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.
Your answers will help us improve so please provide honest feedback. All information will be confidential.
What loyalty or rewards programs do you belong to? Please choose 1 membership level per program or select I don’t belong to this program.
Basic Member
Frequent User
Not a Member
*
Gap Card
*
Express Next
*
myPLACE Rewards (The Children’s Place)
*
American Eagle AE Rewards
*
Gymboree Rewards
*
Best Buy Reward Zone
*
Old Navy Card
*
Chico’s Passport Program
*
Sears Kidvantage/Shop Your Way Rewards
*
Target REDcard
Basic Member
Frequent User
Not a Member
*
DSW Rewards
*
J. Crew Credit Card
*
JCP Rewards (JC Penney)
*
Game Stop Power Up Rewards
*
P.S. Aeropostale Rewards
*
Rewards R Us by Babies R Us
*
Bloomingdale’s Loyalist
*
Dick’s Sporting Goods ScoreCard Rewards
*
Macy’s Star Rewards
*
What is the primary benefit you would use in a rewards program?
Specially designed merchandise for members
Percentage off discounts
Communications about the brand
Exclusive member only events
First access to new merchandise
Ability to redeem points for merchandise in a separate catalog from the main retail store
Multiple reward options to choose from
Mobile App
Dollar off rewards certificates
Free birthday gift
Other
*
What are two additional benefits you would use in a rewards program?
(Please select 2)
Mobile App
First access to new merchandise
Specially designed merchandise for members
Communications about the brand
Dollar off rewards certificates
Ability to redeem points for merchandise in a separate catalog from the main retail store
Free birthday gift
Percentage off discounts
Multiple reward options to choose from
Exclusive member only events
Other
How appealing are each of the following features? Please rate them in terms of how likely you would be to participate in each.
Definitely would Use
Might Use
Definitely would NOT Use
*
Mobile app for Mom
*
Ability to redeem points for merchandise in a separate catalog from the main retail store
*
In-store events with kids entertainment
*
Games (online or mobile app) for your child
*
Access to specially designed merchandise for members
*
Free birthday gift for child
*
Snacks for your child while shopping
*
Member’s only hours at the store
*
First access to new merchandise
*
Please choose the top 3 features you would desire and rank them in order of 1 to 3, with 1 being your top choice and 3 being your last choice.
Member’s only hours at the store
-- Select --
1
2
3
4
5
6
7
8
9
Ability to redeem points for merchandise in a separate catalog from the main retail store
-- Select --
1
2
3
4
5
6
7
8
9
Mobile app for Mom
-- Select --
1
2
3
4
5
6
7
8
9
Snacks for your child while shopping
-- Select --
1
2
3
4
5
6
7
8
9
In-store events with kids entertainment
-- Select --
1
2
3
4
5
6
7
8
9
Free birthday gift for child
-- Select --
1
2
3
4
5
6
7
8
9
First access to new merchandise
-- Select --
1
2
3
4
5
6
7
8
9
Games (online or mobile app) for your child
-- Select --
1
2
3
4
5
6
7
8
9
Access to specially designed merchandise for members
-- Select --
1
2
3
4
5
6
7
8
9
Do you have any other comments for The Children's Place about the loyalty program, myPLACE Rewards?
Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
*
What is your age?
*
What is your gender?
Female
Male
What are the ages & genders of the children you purchase clothing for?
Please check all that apply
Boy
Girl
N/A
*
0-12 months
*
1-3 years old
*
4-6 years old
*
7-10 years old
*
11-13 years old
*
Roughly speaking, in what range does your total annual family income fall?
Under $25,000
$25-35,000
$35-50,000
$50-75,000
$75-100,000
$100-150,000
Over $150,000
Prefer not to answer
*
Which of the following categories best describes your ethnic background?
Caucasian/White
African American
Latino/Hispanic
Asian
Prefer not to answer
Other
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