July 2015 Survey Wave 4

* What is your age?

Under 18
18-24
25-34
35-44
45-54
55-64
65-74
75+

* What is your gender?

Male

Female

How big a fan are you of the following sports or leagues?

	1 - Not a fan	2	3 - Casual fan	4	5 - Avid fan
* College football

* NHL

* NFL

* NASCAR Racing

* Premier League

* MLB

* Formula 1 Racing

* How many NASCAR races have you attended in the last 12 months?

* Approximately how many NASCAR races have you watched on TV in the last 12 months?

* How long have you been a fan of NASCAR?

* Who is your favorite NASCAR driver?

* Please indicate if you watched any of the following recent NASCAR Sprint Cup races? (Select all that apply)

May 24th at 6:00PM ET on FOX (Charlotte Motor Speedway)

May 31st at 1:00PM ET on FS1 (Dover International Speedway)

June 7th at 1:00PM ET on FS1 (Pocono Raceway)

June 14th at 1:00PM ET on FS1 (Michigan International Speedway)

June 28th at 3:00PM ET on FS1 (Sonoma Raceway)

July 5th at 7:45PM ET on NBC (Daytona International Speedway)

None of these

* In total, approximately how much of the NASCAR race TV broadcast on Sunday, July 5th did you watch?

* Did you watch any of the following programming before and after the NASCAR race TV broadcast on Sunday, July 5th? Select all that apply.

Chasing 43 (TV special about the “43” car and Richard Petty)

NASCAR America

Chasing Green (Pre-race Show)

Post-Race Show

None of these

What are the companies or brands that you most associate with NASCAR or that come to mind as sponsors of NASCAR, its drivers, teams or racetracks? Please list up to ten brands in the space below (each sponsor on a separate line please).

I cannot name any NASCAR sponsors

* Which of the following insurance companies do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following quick service restaurants do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following auto brands do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following packaged meat brands do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following soft drink brands do you believe to be sponsors in NASCAR? (Select all that apply)

Mountain Dew (e.g. regular, diet, etc.)

Pepsi (e.g. regular, diet, Pepsi Max, etc.)

7UP (e.g. regular, diet, etc.)

Coca-Cola (e.g. regular, diet, Coke Zero, etc.)

Sprite (e.g. regular, diet, Sprite Zero, etc.)

Dr Pepper (e.g. regular, diet, etc.)

I'm not sure

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

Coca-Cola (e.g. regular, diet, Coke Zero, etc.)

7UP (e.g. regular, diet, etc.)

Mountain Dew (e.g. regular, diet, etc.)

Dr Pepper (e.g. regular, diet, etc.)

Sprite (e.g. regular, diet, Sprite Zero, etc.)

Pepsi (e.g. regular, diet, Pepsi Max, etc.)

None of these

* Which of the following wireless service companies do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following mortgage companies that provide mortgage financing and refinancing do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following energy drink brands do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following motor oil brands do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following beer brands do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following tire brands do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following casual dining restaurants do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following home improvement store brands do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following banks do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* Which of the following brands of candy do you believe to be sponsors in NASCAR? (Select all that apply)

* Which of the following brands do you recall seeing TV commercials or advertisements for during the TV broadcast of the July 5th race at Daytona International Speedway on NBC? (Select all that apply)

* When watching the live TV broadcast of NASCAR races, in general do you know which companies are sponsors of NASCAR, its drivers, teams, or racetracks and which advertisers do not have a direct affiliation with NASCAR, its drivers, teams, or racetracks?

Yes

No

* In what U.S. region do you currently reside?

Northeast

Midwest

South

West

* What state do you live in?

* How would you describe the area where you currently reside?

Urban (city)

Suburban

Rural

* How many children under the age of 18 currently reside in your household?

* Do you consider yourself to be…?

* Are you of Hispanic, Latino, or Spanish origin?

Yes

No

Prefer not to answer

* What is your total annual household income?